Case Study:
PR & Editorial Photography
Bridgeway Aerial Limited is an unmanned aerial vehicle (UAV) company part-owned by engineering company Bridgeway Consulting Limited with offices in Nottingham and Oxford. To officially launch the company, which was set up in January, Bridgeway invested in an advertising and editorial piece in leading publication Rail Professional. Part of the package required an iconic front page image that encompassed the aerial and rail aspects of the business and underlined the key message of safety which is at the core of the company values.
In March within a few days deadline for the image Sam travelled into the Kent/Sussex countryside to get photos of the UAV in action on a live project. With just a time window of ten minutes so as not to disrupt the work in progress, Sam was able to direct the scene and take a number of images and one key one destined for the front cover. The publication was printed on 1st May and distributed to a controlled circulation of 11,500.
“We’ve been working with Sam for a few months on the branding and positioning of the new business and one key element was photography. We not only got our perfect front cover image ticking all the correct boxes for our messages, but we also have a number of other images we can use for stock over time”
Richard Cooper, Operations Director