Case Study:

Event Photography for a Charity

Could comprehensive event photography help spread your charity message?

Action for Children is a charity that supports and speaks out for the UK’s most vulnerable, disadvantaged and neglected children and young people.

For a number of years it has created a nationwide series of events to call for volunteers to ‘sleep out for just one night in October – the event is known as Byte Night. Byte Night is now the leading charity event for individuals and teams from the IT, technology and innovation sector and in 2013 they raised over £1million.

Sam volunteered to sleep out at the inaugural Byte Night Thames Valley (Reading) event in 2010, then again in 2011. Despite moving to London and missing 2012 she then offered to photograph the 2013 event as her contribution to the cause.

“Sam captured the evening perfectly – from the presentations, teams, volunteers and auction – the images show the details, the formal and the fun. Sam stayed until well after midnight and gave us and the volunteers many happy photo memories to share and enjoy…”  Helen Parsons, Action for Children

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