Case Study:

Retail Store Opening

Godiva UK is a gourmet luxury Belgian chocolate maker of truffles, chocolate gifts and boxed chocolate.

In May 2013 they opened a new store in the fabulous setting of St Pancras International Station. The store was officially opened by Nicola Shaw, the Chief Executive of High Speed 1 (the organisation that who runs and maintains the station) and the (then) Mayor of Camden, Cllr Jonathan Simpson.

PR images were required of the formal ‘ribbon cut’ and the opportunity to take further images of the new shop interior, fixtures, fittings and staff was also taken as well as chocolate-dipped strawberry sampling later in the day.

“It was great to have Sam capture our opening day – not just the formal press shots but also the interior and layout so we have a permanent record of the day in it’s full glory.”

Victoria Leadbitter, Brand Manager, Godiva UK

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