Case Study:

Retail Opening

Client: Neuhaus December 2020

Neuhaus is a Belgian chocolatier which manufactures and sells luxury chocolates, chocolate truffles, biscuits and ice cream. The company was founded in 1857 by Jean Neuhaus, who opened the first store in Brussels. Today, Neuhaus has over 1,500 selling points in 50 countries.

In December 2020, despite the threat of the Covid-19 pandemic and under a Tier 3 restriction in London, Neuhaus opened a new store in Covent Garden. Sam Lane Photography took photos and video of the store in general as well as detail shots of their skilled chocolatiers putting the final touches to their “Big Ben” sculpture made from chocolate.

“When we opened our new store in St Pancras International in February 2020 just before the first Lockdown. Sam Lane photography took some great photos that were used in the Press as well as online and on social media. We liked their approach so were delighted they were able to pay us a visit at Covent Garden too.”
Barbara, Neuhaus Operations

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