Case Study:

Head Shot Photography

Client: Purplecat Coaching 2013 and 2017

Purplecat Coaching is an Inspirational leadership coaching and training organisation owned and run by Anne-Marie Svendsen Aylott.

Anne-Marie originally trained as a veterinarian and ran her own Veterinary Practice in Denmark for seven years. She then proceeded to spend nine years in the corporate environment working with sales, brand marketing, professional relations and training in a global company. She is a trained executive coach with a focus on leadership and also a Master Practitioner of NLP (NeuroLinguistic Programming) as well as a Trainer. She is passionate about helping people develop and grow to be the best they want to be.

So when Sam Lane was asked to take some headshots back in 2013 – the challenge was how to present such a diversely talented person! Shoot One in 2013 revolved around the home with various backdrops, indoors and out, very much focusing on friendly, approachable, understanding people-person. Forward wind to 2017 and a refresh visit was planned this time totally about being in the outdoors and definitely an homage to the animal-friendly side.

“We had a fun session at the Livery with the great outdoors as the backdrop and the wind playing havoc with my hair! When not laughing and creating outtakes or posing with my amazing “fur kids” we got some great images in a variety of places and poses and I will enjoy using them for the months and years to come! Book me in again Sam!”  Anne-Marie Svendsen Aylott

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