Case Study:

Pop Up Headshots

Client: Vistaprint May 2017

Vistaprint is the leading provider of customisable printed and digital marketing materials, enabling millions of UK micro businesses of any kind and at any stage to market themselves professionally and affordably. The world-class online design studio allows customers to easily customise their products including business cards, marketing materials, signage, promotional products, clothing, websites, and more.

Vistaprint attended The Business Show at ExCeL London in May 2017 and in addition to their stand activities they also set aside space for Sam Lane Photography to create a “Pop Up” head shot zone, providing complementary head shot photos for attendees. Over 300 people took up the offer over the two days and received their images digitally within 24-48 hours after they were taken.

“It was a pleasure to work with Sam Lane Photography on our stand at The Business Show, London. This show is an important way for us to reach start-ups and small businesses who are looking for support, and offering the benefit of free headshots to customers and prospects alike attracted a great flow of visitors to our stand. Sam ensured that we were able to pull this off without a hitch and played a key role in making our visitors happy.”  Charlotte Waters, Vistaprint

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